Deema Bayyaa is a celebrated actress, beauty icon, and style icon in the Arab world. Known for her elegance, expressiveness, and creative depth, she has inspired millions of people with her personality and charisma.
With her own fragrance line, Deema is fulfilling a long-held dream: to create perfumes that evoke emotions, preserve memories, and tell individual stories. Her signature is evident in every detail – from the fragrance composition to the luxurious design.
The fragrances KEFI and MERAKI embody her vision of personality, strength, and sensuality. In collaboration with the UAE's finest perfumers, they created exclusive niche fragrances that are far more than mere accessories—they are an expression of character.
